DAMification: The implications for users and vendors

Dave Liu and Sriram Ramakrishnan

Journal of Digital Media Management, 2014, vol. 2, issue 4, 323-336

Abstract: Companies everywhere are realising that Digital Asset Management (DAM) is a powerful and necessary tool for their organisations to run efficiently and scale effectively. The implementation of DAM solutions is fast becoming a commodity item. DAM systems can now be found in every industry and sector. Once you have implemented a DAM system, the next question is “now what do I do?” This paper covers how DAM clients and DAM vendors can benefit from implementing the principles of DAMification. Organisations will need to focus on being technology agnostic to leverage best in-breed solutions in the market. Also, one must have a service-oriented architecture (SOA) based approach to easily integrate these solutions into existing environments. This allows the focus to be on building out the core event and message oriented architecture to handle all the communications between these various technologies. The combination of these factors can help a company to build powerful automated workflows that truly benefit the business, and support future growth and change.

Keywords: DAMification; DAM; business first; workflow automation; distribution; work in progress (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2014:v:2:i:4:p:323-336

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