Miramax and FilmTrack: Implementing an SaaS contract and rights management platform

Denise Evans and Thomas Coleman

Journal of Digital Media Management, 2014, vol. 3, issue 2, 102-108

Abstract:

This paper presents an analysis of the successful implementation of a contract and rights management system at Miramax Studios. Bound by no legacy infrastructure, Miramax selected FilmTrack’s cloud-based intellectual property management platform to store its extensive film library acquired from Disney. During the process, Miramax worked hand-in-hand with FilmTrack to define and establish its metadata standards and hierarchies. Because both Miramax and FilmTrack shared the same industry lexicon, decision making was accelerated, and roadblocks were quickly removed. The team’s tight collaboration enabled them to meet the aggressive 90-day implementation window. In addition, the flexibility of FilmTrack’s software as a service architecture and software design played an integral role in meeting Miramax’s business needs. Post roll-out, Miramax gained critical insight into the availabilities of its titles within its film library, thereby enabling its global salesforce to monetise fully all rights in play and directly affect revenue. Detailing the critical decisions and actions that led to that successful implementation, this paper identifies essential best practices that are applicable to contract and rights management implementations at any enterprise, in any industry.

Keywords: intellectual property; content management; contract and rights management; metadata; data hierarchies; software as a service (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2014:v:3:i:2:p:102-108

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