Bridging the gap: Using cloud services to redefine the digital supply chain

Albert Lai

Journal of Digital Media Management, 2015, vol. 3, issue 3, 230-240

Abstract: The growing proliferation and fragmentation of devices presents an ongoing challenge for companies as they evaluate their digital supply chain to reduce inefficiencies, standardise processes and improve the ability to cost-effectively support evolving digital business models. This paper looks at how cloud services can improve the efficiencies and scalability of the discrete workflow steps and how moving to a single, logical representation of each video programme can redefine the entire digital supply chain.

Keywords: cloud services; encoding; server-side advert insertion (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2015:v:3:i:3:p:230-240

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