Digital asset management at a Fortune 500 retailer: The complicated dynamic of psychology, power culture and information governance

Emily Kolvitz

Journal of Digital Media Management, 2015, vol. 3, issue 4, 278-287

Abstract: Organisational culture, politics and psychology are all factors that affect digital asset management (DAM) and information governance within an organisation, specifically in the corporate environment. There exists a wealth of information available online pertaining to DAM, but little focusing on the marriage between the psychological, political and domain-specific concepts, such as information governance, which inevitably follow with any DAM implementation. This paper presents a case study of the major retailer, JCPenney, which shows how organisational culture influenced DAM implementation; ways to mitigate pitfalls caused by the organisation itself; and a call to focus on innovation to survive the digital technology landscape of the future.

Keywords: DAM; psychology; information governance; politics (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2015:v:3:i:4:p:278-287

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