Drowning in digital assets

Gordon Walsh and Sara E. James

Journal of Digital Media Management, 2015, vol. 3, issue 4, 303-308

Abstract: As part of an omni-channel strategy, companies are seeking to understand how to enable and optimise the use of digital assets across channels and business units, and the process and governance model necessary to onboard, manage and provide ongoing support for true enterprise digital asset management capability. This paper provides a framework to help firms achieve this goal.

Keywords: value-oriented DAM; digital calculator (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2015:v:3:i:4:p:303-308

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