How Microsoft met its own internal DAM objectives

Payal Gupta Tiwana

Journal of Digital Media Management, 2015, vol. 4, issue 1, 7-9

Abstract: Given Microsoft’s size, building a digital asset management (DAM) solution to enable its various sales and marketing teams to become more productive, and easily share assets with each other, was only part of the challenge the company faced when it envisioned one centralised DAM system for the company. The bigger challenge was how to sell it internally and get it adopted. This paper describes how Microsoft conceptualised, built and evangelized the Azure based DAM service that would be enterprise scale, global in scope, cross product, cross channel and cross sales and marketing teams.

Keywords: Microsoft; CloudDAM; sales; marketing; productivity; Azure (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2015
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