Identifying and leveraging connections between content strategy and technology planning

Meghan Walsh

Journal of Digital Media Management, 2016, vol. 4, issue 4, 298-303

Abstract: The selection of digital asset management technology is a strategic decision, yet is often treated tactically. Features and functions within software drive compatibility assessments rather than the software’s ability to help an organisation meet goals. This paper will look at the role of the content strategist in the selection of digital asset management technology and how a viewpoint driven by content expectations increases the opportunity for selecting a better product than a technology-driven process.

Keywords: content strategy; process; technology; roles; RFP (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2016:v:4:i:4:p:298-303

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