Moving from physical media to a successful DAM solution: A case study of the Wisconsin Milk Marketing Board

Mary Litviak

Journal of Digital Media Management, 2016, vol. 4, issue 4, 319-330

Abstract: Photography is a key ingredient to successful marketing at the Wisconsin Milk Marketing Board, and it has been so since its humble beginnings back in 1983. Images, artwork and, these days, various video and multimedia assets need to be on hand at any given time to satisfy the demands of people handling Wisconsin dairy promotions and features nationwide. The increased volume of images and files through the years always demands more instant access. This story starts with a box of slides and transparencies and their transition into digital assets that are managed today by our digital asset management system (DAM), which has opened portals of accessibility to internal staff and external partners nationwide.

Keywords: Wisconsin; marketing; transition; slides; transparencies; milk; media; taxonomy (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2016
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