Template-driven titling and graphics workflows for multiplatform distribution

Scott Matics and Todor Fay

Journal of Digital Media Management, 2017, vol. 6, issue 1, 52-64

Abstract: Animated titles have become a standard for live, over-the-air broadcasts. Watching modern television without lower-thirds, bugs, tickers and score-line readouts is unthinkable, especially for live sports. The workflows for adding graphics like these to cable and over-the-air broadcasts are well established. For live-streaming and video-on-demand content, however, adding these same rich, animated and variable title assets can present significant challenges for broadcasters and content creators. As streamed content can show up on a range of device types and screen sizes, content producers need to leverage template-driven graphics and titling workflows that look just as good on a mobile phone as they do on a large-screen display. This paper looks at new technologies and processes for creating and utilising graphics that work in modern production environments.

Keywords: templates; broadcast graphics; live titles; animated titles; automated title assembly; live-streaming playout graphics automation; workflow automation (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2017
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