The increasing importance of workflow automation for over-the-top publishing

Andreas Kisslinger

Journal of Digital Media Management, 2018, vol. 7, issue 2, 174-188

Abstract: The rapid growth of the over-the-top (OTT) space, combined with the birth of new players, platforms and devices, has increased the need to simplify workflows for media publishers and their teams. This paper addresses five specific workflows for the upload/ingestion, transcoding and publishing of live streams, on-demand video and audio content, based on consultations with customers of online video platforms (OVPs). While these workflows can be accomplished manually, they can mostly be automated by using an OVP.

Keywords: OVP; streaming; workflow automation; media management; multiplatform; Roku; Fire TV; Apple TV (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2018:v:7:i:2:p:174-188

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