Sport media in a fully digital landscape: Re-engineering digital workflows and the content value chain

Emanuele Balossino
Additional contact information
Emanuele Balossino: Direzione Organizzazione R.T.I. S.p.A. — Gruppo Mediaset, Viale Europa

Journal of Digital Media Management, 2019, vol. 8, issue 2, 102-112

Abstract: Mediaset Group is the leading commercial television operator in Italy and Spain. This paper describes how it transformed its sport content division into a sport agency with a cross-media approach to content. The combination of new technologies and conscious reorganisation has led to an ‘industrialisation’ of the content production value chain. The new end-to-end digital integrated workflow has reduced time-to-market, improved agility, and maximised efficiency and effectiveness, resulting in an increase of more than 100 per cent in the volume of content being distributed. The paper concludes that while change is often disruptive, digital transformation presents an exciting opportunity. For companies to take full advantage of this opportunity, however, they must evolve and transform appropriately.

Keywords: digital end-to-end workflow; innovation; digital transformation; logging factory; media management; efficiency; effectiveness (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/5537/download/ (application/pdf)
https://hstalks.com/article/5537/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2019:v:8:i:2:p:102-112

Access Statistics for this article

More articles in Journal of Digital Media Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().