Reinventing the Radio-Canada Archives to transform the business and pursue innovation in production

Patrick Monette
Additional contact information
Patrick Monette: Radio-Canada

Journal of Digital Media Management, 2019, vol. 8, issue 2, 113-124

Abstract: This paper describes a strategic planning exercise conducted by the CBC/Radio-Canada French Services’ Media Libraries and Archives department to address the challenges arising from the broadcaster’s digital transformation and impending relocation. Innovation and client engagement were key pillars of this initiative, which sought to redefine the department’s mission, vision and shared values. The new operating structure optimises the department’s relevance so that it can embrace opportunities proactively, while providing agility to assign staff to business requirements and ongoing projects. The structure also enhances employees’ versatility and professional development. The result will be a stronger, more strategic positioning within the organisation, and will help make the department’s expertise indispensable to its business partners. This paper provides an overview of the thinking and process behind the department’s repositioning from various perspectives, including: the participatory process behind the strategic planning exercise; the role of innovation in the transformation process; the new organisation structure and goals; the change management and team engagement approach used to implement the structure; the outreach approach using client hubs; and the organisational and human challenges faced thus far.

Keywords: media management; archives services; strategic planning; mandates and role; organisational structure; change management; archives production (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/5538/download/ (application/pdf)
https://hstalks.com/article/5538/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2019:v:8:i:2:p:113-124

Access Statistics for this article

More articles in Journal of Digital Media Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().