Automation and integration are the keys to successful digital asset management

Paul Murphy
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Paul Murphy: UEFA, Rte de Genève 46, Switzerland

Journal of Digital Media Management, 2021, vol. 10, issue 1, 6-19

Abstract: This paper examines how digital asset management at UEFA has grown from a traditional library and archive system to an integral part of the organisation’s ecosystem. It describes the various challenges faced and discusses the lessons learned.

Keywords: facial recognition; data model; data mapping; sport (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2021:v:10:i:1:p:6-19

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