Experience matters: How user experience provided a new direction for digital asset management at Amway

Tracy Olmsted
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Tracy Olmsted: Amway Corp, USA

Journal of Digital Media Management, 2021, vol. 9, issue 2, 103-116

Abstract: In 2018, Amway’s digital asset management system was extremely customised and complex. Users were working around it or had stopped using it altogether. This case study reviews the research, recommendations and requirements that provided Amway’s digital asset management programme with a new direction and illustrates the importance of focusing on the user.

Keywords: UX; user experience; research; users; stakeholders; requirements; design process (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2021:v:9:i:2:p:103-116

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