Perfect strangers: Digital asset management and lean Six Sigma

Beth Goldstein
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Beth Goldstein: Discover Financial Services, USA

Journal of Digital Media Management, 2021, vol. 9, issue 2, 164-170

Abstract: In order to grow, organisations must be nimble at problem-solving, agile at exploiting opportunities and adept at surmounting challenges. Growing a business entails more than just a focus on efficiency and costs, as quality and effectiveness matter too. It is a common misconception that adopting lean processes means doing more with less. In reality, the main focus is on simplifying processes, thus improving output and making work better (for everyone). Lean thinking entails looking at what you do, the kind of problems you have and how you currently solve them. Within the field of digital asset management, problem areas may be anything from mistakes or errors in metadata, to waiting on assets to be uploaded to be used, to moving files from one place to another manually. This paper discusses the benefits of lean continuous improvement for digital asset management. It describes how to utilise lean principles that have been vetted and practised by businesses all over the world, in all kinds of industries, to help them be successful, and discusses how these principles apply to digital asset management.

Keywords: digital asset management; Six Sigma; continuous improvement; change management; problem-solving; eliminating waste; value; lean (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
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