How digital asset management can optimise next-generation retail experiences

Danny Baranowski and Seshu Pandari
Additional contact information
Danny Baranowski: OnPrem Solution Partners, USA
Seshu Pandari: OnPrem Solution Partners, USA

Journal of Digital Media Management, 2021, vol. 9, issue 2, 171-176

Abstract: This paper argues that retail companies that build and strengthen relationships with customers will have a competitive advantage over their rivals. It also discusses how recent technological advances make it economical for consumer packaged goods companies to sell their products directly to consumers as well as provide a strategic advantage by enabling end-to-end product control, which has a direct effect on the customer experience.

Keywords: digital asset management; DAM; retail DAM; customer experience; CPG advertising (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://hstalks.com/article/6101/download/ (application/pdf)
https://hstalks.com/article/6101/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2021:v:9:i:2:p:171-176

Access Statistics for this article

More articles in Journal of Digital Media Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().