Applying business architecture to identify the need for a digital asset management solution: Case study of Pandora’s digital transformation journey

Amrutha Suresh
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Amrutha Suresh: Pandora Media Inc, USA

Journal of Digital Media Management, 2021, vol. 9, issue 3, 253-261

Abstract: This paper presents a framework to help organisations identify the kind of digital asset management solution they require to transform their digital business. It provides a case study to illustrate why Pandora decided to invest in digital asset management and how its approach helped to mature the company’s core business capability and support its strategic goals and objectives. The paper also details how Pandora applied the key concepts of business architecture to model its existing core capability, and then identify and analyse gaps in order to design the solution roadmap and develop a successful model.

Keywords: digital asset management; digital business transformation; business architecture; business capability model; capability maturity; value streams; time and motion study; business process; traceability (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2021
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