The e-commerce explosion: Rising to the challenge with digital asset management

Matt Haws
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Matt Haws: Esko, USA

Journal of Digital Media Management, 2022, vol. 10, issue 3, 236-241

Abstract: To remain competitive in today’s dynamic market, brands are under increasing pressure to provide their customers with the ultimate personalised experience. This means e-commerce strategies must be aligned across all platforms, and digital assets must be of the highest quality and consistency. A strong digital asset management (DAM) architecture enables brands to centralise assets and product information, ensuring content is unified and delivered to the right people, systems and channels at the right time. When carefully planned and managed, DAM provides a powerful engine for e-commerce. In this paper, readers will learn the efficacy of digital assets for e-commerce, how to manage asset data effectively, and the ability for brands to differentiate themselves through personalisation.

Keywords: e-commerce strategy; omni-channel consistency; DAM architecture; data management; data flow; personalisation (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2022
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