Is your digital asset management system fit for purpose? Common challenges that signal outgrowth and key questions to ask when upgrading

Josh Van Dyk and Chris Leaman
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Josh Van Dyk: censhare US Inc, USA
Chris Leaman: Emmsphere Plus, USA

Journal of Digital Media Management, 2022, vol. 10, issue 4, 306-313

Abstract: Organisations looking to procure their first digital asset management (DAM) platform, or renew their existing solution, need something that not only meets their needs today, but that can also scale as the organisation grows, and use cases change and expand. This paper discusses the questions that companies must ask both of themselves and of vendors to ensure they select a mature platform and avoid the costly mistake of having to procure a new platform two years from now.

Keywords: procurement; enterprise; Request for Proposal (RFP) questions; vendor questions; DAM maturity; digital asset management; upgrade (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2022:v:10:i:4:p:306-313

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