Mote Marine Laboratory’s organisation-wide approach to digital asset management: A case study

Alexis Crabtree and Jaime Fogel
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Alexis Crabtree: Mote Marine Laboratory, USA
Jaime Fogel: Mote Marine Laboratory, USA

Journal of Digital Media Management, 2022, vol. 10, issue 4, 330-341

Abstract: Mote Marine Laboratory & Aquarium is an independent, non-profit marine science research and education institution, founded by Dr Eugenie Clark in 1955. What began as a small, one-room laboratory has since grown into a multi-campus enterprise with research and conservation programmes that span the spectrum of marine science, and a robust education division that provides programming to over 30,000 students each year, as well as an accredited public aquarium that welcomes around 300,000 visitors annually. This paper describes Mote’s search for a digital asset management (DAM) system that would work for the whole organisation — and keep pace with its planned growth. The paper discusses each stage of the procurement process, from research all the way to pitching the idea to executive leadership. The lessons learned during each phase of this process should prove insightful for any organisation looking to start its own DAM journey.

Keywords: aquarium; laboratory; use case; pitch to management; stakeholder buy-in; organisation-wide approach (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2022
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