Case study: How the Canadian Broadcasting Corporation is migrating a century’s worth of collections into a media asset management system

Christine Cadotte and Rebecca Efrat
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Christine Cadotte: Canadian Broadcasting Centre, Canada
Rebecca Efrat: Canadian Broadcasting Centre, Canada

Journal of Digital Media Management, 2023, vol. 11, issue 2, 131-140

Abstract: Since 1936, the Canadian Broadcasting Corporation (CBC) has been broadcasting to Canadians from coast to coast. Starting with radio and then expanding to television and digital platforms, the CBC has amassed a large collection of legacy media and is continuously producing more. Out of the desire to consolidate the archival and contemporary content, optimise current workflows and adapt to the shifting technological and media landscape, the media asset management (MAM) project was born. This paper outlines some of the many unique challenges and opportunities that were faced as the CBC implemented a MAM system while continuing to distribute news, current affairs and entertainment content to the Canadian public.

Keywords: public broadcasting; archives; digitisation; media production; automation; data migration; MAM; metadata (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2023
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