From conception to reality: Implementing a global digital asset management system that improves workflows and protects children

Micah Branaman, Laura Di Ciero, Daniel Mason and Leanne Pearl Tingson
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Micah Branaman: World Vision International, USA
Laura Di Ciero: World Vision International, USA
Daniel Mason: World Vision International, USA
Leanne Pearl Tingson: World Vision International, USA

Journal of Digital Media Management, 2023, vol. 11, issue 3, 198-212

Abstract: This paper discusses the multi-year investment made by World Vision International (WVI) — the world’s largest child-focused non-governmental organisation — to transform its legacy content management system into a modern digital asset management (DAM) platform to help promote awareness and raise funds to enable WVI’s international relief, development and advocacy work. The system now houses 1 million photos, videos and stories, enabling WVI to share the experiences of the most vulnerable people from around the world with prospective donors, partners and the public, and has become an integral part of ongoing operations, playing a critical role during COVID-19 when travel was rendered impossible.

Keywords: organisational transformation; digitisation; agility; human-centred design; digital asset management; lessons learned (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2023
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