Clearing the path for digital asset management: Removing obstacles to enhance user experience

Amy Currans and Pauline Lopez
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Amy Currans: Digital Asset Manager, Global Marketing Operations, Google, USA
Pauline Lopez: Lead Digital Asset Manager, Amazon Devices, USA

Journal of Digital Media Management, 2023, vol. 12, issue 2, 102-115

Abstract: Digital asset management (DAM) entails more than just software implementation and administration as it requires building relationships with users at all stages of programme development. By treating users as customers, we can use customer service principles to foster loyalty and goodwill. This approach also helps us focus our efforts where it matters — removing blockers for our customers. This paper describes specific ways to consider customer needs through a standardised approach that supports customer loyalty and reduces effort.

Keywords: user experience; user interface; DAM administration; customer journey; user research; onboarding; system design; customer service (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2023
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