Revitalising legacy video ingest workflow: A case study on cultivating a digital mindset and gaining key stakeholder buy-in to transition to a cloud-based media asset manager

Rob Collins and Dominique Neff
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Rob Collins: Starz, USA
Dominique Neff: Starz, USA

Journal of Digital Media Management, 2024, vol. 12, issue 3, 198-211

Abstract: Starz, a premium cable channel and subscription video on demand network founded in 1994, took on a project to migrate its ingest workflow to a cloud-based media asset manager. It was a complex undertaking, involving multiple departments, software developers, product managers and vendors. This paper describes the project history, its genesis, its execution and its results. This paper also examines the business justification for this kind of a project and the issues inherent in replacing a long-standing business workflow.

Keywords: media asset manager; MAM; ingest; digital video; streaming; SVOD (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2024
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