DAM as a brand ambassador: How digital asset management can be a strong ally of brand strategy

Kristin Burns
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Kristin Burns: Founder, Spark Focus, USA

Journal of Digital Media Management, 2024, vol. 12, issue 3, 220-225

Abstract: Using real-world examples, this paper highlights how digital asset management (DAM) works as a brand ambassador in the old-fashioned, diplomatic sense of the word. The paper explains how DAM can smooth over the friction that change brings by making life easier for designers, external partners and other users. As this paper shows, using brand-driven DAM to curate assets can help users make the right choices and focus on common goals.

Keywords: global; brand; translation; collaboration; change; remote work (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2024:v:12:i:3:p:220-225

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