Beyond distribution: The critical role of content tracking

Gregg Guest
Additional contact information
Gregg Guest: FADEL, USA

Journal of Digital Media Management, 2024, vol. 13, issue 1, 19-27

Abstract: In the dynamic landscape of digital asset management (DAM), managing the life cycle of digital assets extends beyond mere storage and retrieval. This paper emphasises the critical importance of content tracking for safeguarding brand integrity and compliance. It outlines the complexities involved in managing digital assets, from pre-production to postdistribution, highlighting the necessity of tracking usage rights and expiration dates across various platforms and geographies. The piece explores advanced technologies such as visual matching and rights management systems that use artificial intelligence to automate tracking and compliance analysis, thereby mitigating legal risks and enhancing operational efficiency. The paper discusses practical scenarios where content tracking is indispensable, such as managing expiring content, avoiding rights violations and maintaining brand consistency during rebranding efforts. It concludes that in a world where digital content predominates, a robust content tracking system integrated with a DAM system is essential for maintaining control over digital assets and ensuring their compliant and effective use. This not only protects the brand but also optimises content performance, ultimately contributing to the brand’s market success.

Keywords: DAM; DRM; content tracking; rights management; compliance; brand integrity; automation (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/8707/download/ (application/pdf)
https://hstalks.com/article/8707/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2024:v:13:i:1:p:19-27

Access Statistics for this article

More articles in Journal of Digital Media Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().