Building the Lands’ End digital asset management content hub

Dale Meinholz
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Dale Meinholz: Lands’ End, USA

Journal of Digital Media Management, 2024, vol. 13, issue 1, 38-43

Abstract: Founded in 1963, Lands’ End is a digital retailer of clothing and home products available through online marketplaces and retail stores. In 2019, the company transitioned to a new enterprise digital asset management solution for its in-progress and final assets. This paper summarises how the new system has expanded into a content hub for a wide variety of digital assets, including images, video, catalogue pages, e-mails and integrations with enterprise systems, and describes the challenges, benefits and opportunities.

Keywords: digital asset management; content hub; searching; integrations; metadata (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2024
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