The data trust model proposes individuals can control their data for profit

Susan Raab
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Susan Raab: Managing Partner, Customer Data Platform Institute, USA

Journal of Data Protection & Privacy, 2021, vol. 4, issue 2, 114-123

Abstract: This paper explores the concept of the data trust model as a way of giving individuals control over their personal data and potentially being compensated for use. We will look at the benefits and challenges of this model and how it fits with current regulation. Finally, the paper provides examples of how this model can be used and explores the question of whether the European Union (EU) Trusts Project is considering the data trust model to create a marketplace using EU citizen data.

Keywords: data trust; data marketplace; data trustee; privacy; data protection (search for similar items in EconPapers)
JEL-codes: K2 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdpp00:y:2021:v:4:i:2:p:114-123

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