Journal of Digital & Social Media Marketing

2013 - 2025

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Volume 13, issue 3, 2025

Editorial pp. 208-209

Simon Beckett

How brands can deliver effective hyper-personalised experiences pp. 210-222

Tom Morgan and Anna Meikle

From data to desire: Rethinking marketing through the lens of curiosity pp. 223-244

Nick Bain and Rhian Harries

Marketing questions to ponder pp. 245-252

Jim Delash

Harnessing the power of joy: Exploring the role of discrete positive emotions in driving consumer behaviour and advertising engagement pp. 253-268

Kristen L. Sussman, Laura F. Bright and Gary B. Wilcox

Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success pp. 269-284

Ana Cláudia Peixoto, Andrei Bonamigo and Jakub Berčík

Green at a click: What drives consumers to buy houseplants online? pp. 285-304

Zarqa Shaheen and Hongsea Hout

Volume 13, issue 2, 2025

Editorial pp. 100-101

Simon Beckett

How to cultivate true customer loyalty: A human-centred approach for long-term growth pp. 102-116

Gina Michnowicz and Nalani Jay

Natural language processing for internal link optimisation: Automating content relationships for better search engine optimisation pp. 117-144

Tejaswi Suresh

Examining social media posts on user engagement: A study of German automotive brands in Türkiye on Facebook pp. 145-157

Yasin Özkan and Onur Çelik

Brand love and digital participation: The importance of consumer citizenship in the social media era pp. 158-169

Ching-Fu Chen, Christopher White and Yu-Huan Yu

Virtual responsibility: Understanding consumer engagement in corporate social responsibility virtual reality experiences across heavy and low product users pp. 170-182

Yoon-Joo Lee, Huan Chen and Wen Zhao

Measuring brand trust in the social media context pp. 183-199

Oktay Güzel

E-mail deliverability update: Making e-mail accessibility accessible pp. 200-204

Guy Hanson

Volume 13, issue 1, 2025

Editorial pp. 4-5

Simon Beckett

The past, present and awe-inspiring future of storytelling in marketing pp. 6-23

Ginger Shimp and Ed Shimp

Using marketing automation to stand out with your customers pp. 24-34

Britney Young

Amplifying brand impact: An integrated approach of virtual influencers in modern marketing pp. 35-48

Arianne Adams

How to elevate social media strategy by integrating organic and paid efforts pp. 49-58

Ryan Mitchell

The human brands of name, image and likeness (NIL) influencers: A content analysis pp. 59-77

Fei Xue, Srividya Karuturi and Monira Begum

Not another ad! Expectancy violation effects of advertising clutter on social media pp. 78-94

Sieun Ha and Matthew S. Eastin

Volume 12, issue 4, 2025

Editorial pp. 312-313

Simon Beckett

Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation pp. 314-324

Nate Mize-Pressler and Melanie Schaffel

Salespersons as media channel: Making marketing mix modelling work for business-to-business pp. 325-347

Joann Sciarrino, Jim Friedman, William Todd Kirk, Carole Anne Mayers and John J. Prudente

Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality pp. 348-373

Shashank Hosahally, Madan Bharadwaj, Arkadiusz Zaremba and Olena Volkova

Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values pp. 374-392

Ebrahim Mazaheri, Michel Laroche and Di Lyu

Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research pp. 393-410

Susana C. Silva, Beatriz Pineda Fernandes and Joana Carmo Dias

E-mail deliverability update: E-mail marketing trends 2025 pp. 411-415

Guy Hanson

Volume 12, issue 3, 2024

Editorial pp. 204-205

Simon Beckett

Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites pp. 206-226

Russ Macumber and Venkata Durga Eswar Pagadala

Youth perspectives on native short-video advertising on Chinese social media pp. 227-246

Ruowen Wang and Huan Chen

How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal pp. 247-261

Cesar S. Caballero

Jobs-to-be-done at scale: Disrupting the status quo with customer focus pp. 262-275

Jim Kalbach, Yann Wermuth, Sabrina Duda and Florin Ciontu

Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns pp. 276-292

Setareh Alavi, Pooja Iyer and Laura F. Bright

The effect of gamification on brand awareness: A study of retail industry and healthy-living applications pp. 293-306

Hulya Alsan and Dilaver Tengilimoğlu

Volume 12, issue 2, 2024

Editorial pp. 104-105

Simon Beckett

Data enrichment and customer insights for hyper-personalised experiences: An automotive case study pp. 106-116

Chanuttita Chitmanasak

Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world pp. 117-128

Britta Daffner

The power of social content: Transforming digital commerce pp. 129-140

Liz Griffin

Effective emoji use for public agencies pp. 141-153

Warren Kagarise

The future for chief marketing officers in financial services pp. 154-164

Lindsey Ogan

Instagram as a communication tool in sports: A case study of handball pp. 165-177

Diego Berraquero Rodríguez, Ana María Gallardo Guerrero, Carlos Chavarría-Ortiz and Rafael Baena-González

Marketing priorities and digital tactic effectiveness: A business strategy perspective pp. 178-194

Eric M. Olson, Andrew J. Czaplewski, Kai M. Olson and Thomas J. Aicher

Email deliverability update: Why e-mail deliverability is getting harder pp. 195-197

Guy Hanson

Volume 12, issue 1, 2024

Editorial pp. 4-5

Simon Beckett

How to increase response by triggering hardwired human behaviours pp. 6-16

Nancy Harhut

Instinct over strategy: The pivotal shift in social media marketing pp. 17-27

Tom Sweeney and Harriet Phillips

Female motorsport fan engagement on social media-based brand communities pp. 28-51

Elisabeth Lick, Rashid Bakirov and Tauheed Ahmad Ramjaun

Creativity: Firing on all generative AI cylinders pp. 52-64

Andrew Pearson

Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts pp. 65-80

Claudia Brauer, Kirstin Hallmann and Anita Zehrer

Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment pp. 81-99

Jong Seok Lee and Jeffrey P. Kaleta