Journal of Digital & Social Media Marketing
2013 - 2025
From Henry Stewart Publications Bibliographic data for series maintained by Henry Stewart Talks (support@hstalks.com). Access Statistics for this journal.
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Volume 12, issue 4, 2025
- Editorial pp. 312-313

- Simon Beckett
- Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation pp. 314-324

- Nate Mize-Pressler and Melanie Schaffel
- Salespersons as media channel: Making marketing mix modelling work for business-to-business pp. 325-347

- Joann Sciarrino, Jim Friedman, William Todd Kirk, Carole Anne Mayers and John J. Prudente
- Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality pp. 348-373

- Shashank Hosahally, Madan Bharadwaj, Arkadiusz Zaremba and Olena Volkova
- Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values pp. 374-392

- Ebrahim Mazaheri, Michel Laroche and Di Lyu
- Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research pp. 393-410

- Susana C. Silva, Beatriz Pineda Fernandes and Joana Carmo Dias
- E-mail deliverability update: E-mail marketing trends 2025 pp. 411-415

- Guy Hanson
Volume 12, issue 3, 2024
- Editorial pp. 204-205

- Simon Beckett
- Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites pp. 206-226

- Russ Macumber and Venkata Durga Eswar Pagadala
- Youth perspectives on native short-video advertising on Chinese social media pp. 227-246

- Ruowen Wang and Huan Chen
- How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal pp. 247-261

- Cesar S. Caballero
- Jobs-to-be-done at scale: Disrupting the status quo with customer focus pp. 262-275

- Jim Kalbach, Yann Wermuth, Sabrina Duda and Florin Ciontu
- Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns pp. 276-292

- Setareh Alavi, Pooja Iyer and Laura F. Bright
- The effect of gamification on brand awareness: A study of retail industry and healthy-living applications pp. 293-306

- Hulya Alsan and Dilaver Tengilimoğlu
Volume 12, issue 2, 2024
- Editorial pp. 104-105

- Simon Beckett
- Data enrichment and customer insights for hyper-personalised experiences: An automotive case study pp. 106-116

- Chanuttita Chitmanasak
- Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world pp. 117-128

- Britta Daffner
- The power of social content: Transforming digital commerce pp. 129-140

- Liz Griffin
- Effective emoji use for public agencies pp. 141-153

- Warren Kagarise
- The future for chief marketing officers in financial services pp. 154-164

- Lindsey Ogan
- Instagram as a communication tool in sports: A case study of handball pp. 165-177

- Diego Berraquero Rodríguez, Ana María Gallardo Guerrero, Carlos Chavarría-Ortiz and Rafael Baena-González
- Marketing priorities and digital tactic effectiveness: A business strategy perspective pp. 178-194

- Eric M. Olson, Andrew J. Czaplewski, Kai M. Olson and Thomas J. Aicher
- Email deliverability update: Why e-mail deliverability is getting harder pp. 195-197

- Guy Hanson
Volume 12, issue 1, 2024
- Editorial pp. 4-5

- Simon Beckett
- How to increase response by triggering hardwired human behaviours pp. 6-16

- Nancy Harhut
- Instinct over strategy: The pivotal shift in social media marketing pp. 17-27

- Tom Sweeney and Harriet Phillips
- Female motorsport fan engagement on social media-based brand communities pp. 28-51

- Elisabeth Lick, Rashid Bakirov and Tauheed Ahmad Ramjaun
- Creativity: Firing on all generative AI cylinders pp. 52-64

- Andrew Pearson
- Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts pp. 65-80

- Claudia Brauer, Kirstin Hallmann and Anita Zehrer
- Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment pp. 81-99

- Jong Seok Lee and Jeffrey P. Kaleta
Volume 11, issue 4, 2024
- Editorial pp. 305-306

- Simon Beckett
- ChatGPT for marketers: Limitations and mitigations pp. 307-323

- Despina Christou, Kostas Hatalis, Mark G. Staton and Michael Frechette
- Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement pp. 324-338

- Lisa Fellinger and Despina Fronimaki
- The Met Office: Taking TikTok by storm pp. 339-348

- Ross Middleham and Sarah Fysh
- This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing pp. 349-361

- Ruonan Zhang, Savanna Pruitt and Nicky Chang Bi
- Exploring the relationships among internet celebrities’ characteristics, content creation and influence pp. 362-378

- Yung-Ching Yang, I-Ping Chiang, Ying-Ying Chen and Kuan-Yu Hou
- The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers pp. 379-390

- Rosemarie Nowak, Christian Rudeloff, Birgit Sedlmayer-Gansinger and Michael Oppermann
Volume 11, issue 3, 2023
- Editorial pp. 209-210

- Simon Beckett
- Design for engagement in digital omni-channel: From funnel to loop pp. 211-224

- Seann Lautner
- The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns pp. 225-235

- Janina Jahns
- Building the case to embed a digital mindset among internal stakeholders pp. 236-243

- Gregg M. Arbittier
- Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines pp. 244-260

- Jason Barnard and Matt Artz
- Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter) pp. 261-271

- Christian Rudeloff and Jana Kohnen
- Airlines and corporate sustainability initiatives: Unrecognised value pp. 272-286

- Dixie Button, Doreen Mcgunagle, Laura Zizka and Patti Clark
- Reconnoitring the comparative landscape of print and mobile media in Dubai pp. 287-300

- Suzanne L. Conner and Dennis Lee
Volume 11, issue 2, 2023
- Editorial pp. 105-106

- Simon Beckett
- TikTok as an influencer marketing channel for user acquisition pp. 107-114

- Amanda Allegrini
- Unlocking sustainable e-commerce growth: The role of owned channels pp. 115-127

- Cian Agnew
- How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies pp. 128-154

- Manvee Sharma
- Trust as a competitive advantage pp. 155-163

- Simon Beyer
- Curing pilotitis in digital marketing among life sciences companies pp. 164-175

- David Davidovic
- The Michigan State Parks Photo Ambassadors programme: A case study pp. 176-189

- Stephanie M. Yancer
- Influencers and their motivations to create content: A qualitative typology based on an international survey pp. 190-204

- Florian Haumer, Castulus Kolo, Alexander Roth and Rafael Schwarz
Volume 11, issue 1, 2023
- Editorial pp. 5-6

- Simon Beckett
- Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way pp. 7-19

- Elizabeth Charlesworth
- Marketers should use social media to build trust in their brand, but they must know how to measure it pp. 20-29

- Charlotte Lander, Rachel Harris and Duarte Garrido
- How Appian developed and delivered a successful business-to-business social media strategy pp. 30-42

- Ehsan Khodarahmi
- A formula for success: How Formula One racing embraced digital and social media to engage fans pp. 43-59

- Natalie T. Wood and Janée N. Burkhalter
- The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed pp. 60-68

- Jillian Robinson
- Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing pp. 69-78

- Christian Rudeloff and Hamasa Amin
- Digital marketing and misinformation: Why we need a new professional ethics to guide our practice pp. 79-88

- Jaigris Hodson
- A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures pp. 89-100

- Shashank Hosahally and Arkadiusz Zaremba
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