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Journal of Digital & Social Media Marketing

2013 - 2025

From Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks (support@hstalks.com).

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Volume 12, issue 4, 2025

Editorial pp. 312-313 Downloads
Simon Beckett
Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation pp. 314-324 Downloads
Nate Mize-Pressler and Melanie Schaffel
Salespersons as media channel: Making marketing mix modelling work for business-to-business pp. 325-347 Downloads
Joann Sciarrino, Jim Friedman, William Todd Kirk, Carole Anne Mayers and John J. Prudente
Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality pp. 348-373 Downloads
Shashank Hosahally, Madan Bharadwaj, Arkadiusz Zaremba and Olena Volkova
Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values pp. 374-392 Downloads
Ebrahim Mazaheri, Michel Laroche and Di Lyu
Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research pp. 393-410 Downloads
Susana C. Silva, Beatriz Pineda Fernandes and Joana Carmo Dias
E-mail deliverability update: E-mail marketing trends 2025 pp. 411-415 Downloads
Guy Hanson

Volume 12, issue 3, 2024

Editorial pp. 204-205 Downloads
Simon Beckett
Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites pp. 206-226 Downloads
Russ Macumber and Venkata Durga Eswar Pagadala
Youth perspectives on native short-video advertising on Chinese social media pp. 227-246 Downloads
Ruowen Wang and Huan Chen
How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal pp. 247-261 Downloads
Cesar S. Caballero
Jobs-to-be-done at scale: Disrupting the status quo with customer focus pp. 262-275 Downloads
Jim Kalbach, Yann Wermuth, Sabrina Duda and Florin Ciontu
Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns pp. 276-292 Downloads
Setareh Alavi, Pooja Iyer and Laura F. Bright
The effect of gamification on brand awareness: A study of retail industry and healthy-living applications pp. 293-306 Downloads
Hulya Alsan and Dilaver Tengilimoğlu

Volume 12, issue 2, 2024

Editorial pp. 104-105 Downloads
Simon Beckett
Data enrichment and customer insights for hyper-personalised experiences: An automotive case study pp. 106-116 Downloads
Chanuttita Chitmanasak
Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world pp. 117-128 Downloads
Britta Daffner
The power of social content: Transforming digital commerce pp. 129-140 Downloads
Liz Griffin
Effective emoji use for public agencies pp. 141-153 Downloads
Warren Kagarise
The future for chief marketing officers in financial services pp. 154-164 Downloads
Lindsey Ogan
Instagram as a communication tool in sports: A case study of handball pp. 165-177 Downloads
Diego Berraquero Rodríguez, Ana María Gallardo Guerrero, Carlos Chavarría-Ortiz and Rafael Baena-González
Marketing priorities and digital tactic effectiveness: A business strategy perspective pp. 178-194 Downloads
Eric M. Olson, Andrew J. Czaplewski, Kai M. Olson and Thomas J. Aicher
Email deliverability update: Why e-mail deliverability is getting harder pp. 195-197 Downloads
Guy Hanson

Volume 12, issue 1, 2024

Editorial pp. 4-5 Downloads
Simon Beckett
How to increase response by triggering hardwired human behaviours pp. 6-16 Downloads
Nancy Harhut
Instinct over strategy: The pivotal shift in social media marketing pp. 17-27 Downloads
Tom Sweeney and Harriet Phillips
Female motorsport fan engagement on social media-based brand communities pp. 28-51 Downloads
Elisabeth Lick, Rashid Bakirov and Tauheed Ahmad Ramjaun
Creativity: Firing on all generative AI cylinders pp. 52-64 Downloads
Andrew Pearson
Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts pp. 65-80 Downloads
Claudia Brauer, Kirstin Hallmann and Anita Zehrer
Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment pp. 81-99 Downloads
Jong Seok Lee and Jeffrey P. Kaleta

Volume 11, issue 4, 2024

Editorial pp. 305-306 Downloads
Simon Beckett
ChatGPT for marketers: Limitations and mitigations pp. 307-323 Downloads
Despina Christou, Kostas Hatalis, Mark G. Staton and Michael Frechette
Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement pp. 324-338 Downloads
Lisa Fellinger and Despina Fronimaki
The Met Office: Taking TikTok by storm pp. 339-348 Downloads
Ross Middleham and Sarah Fysh
This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing pp. 349-361 Downloads
Ruonan Zhang, Savanna Pruitt and Nicky Chang Bi
Exploring the relationships among internet celebrities’ characteristics, content creation and influence pp. 362-378 Downloads
Yung-Ching Yang, I-Ping Chiang, Ying-Ying Chen and Kuan-Yu Hou
The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers pp. 379-390 Downloads
Rosemarie Nowak, Christian Rudeloff, Birgit Sedlmayer-Gansinger and Michael Oppermann

Volume 11, issue 3, 2023

Editorial pp. 209-210 Downloads
Simon Beckett
Design for engagement in digital omni-channel: From funnel to loop pp. 211-224 Downloads
Seann Lautner
The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns pp. 225-235 Downloads
Janina Jahns
Building the case to embed a digital mindset among internal stakeholders pp. 236-243 Downloads
Gregg M. Arbittier
Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines pp. 244-260 Downloads
Jason Barnard and Matt Artz
Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter) pp. 261-271 Downloads
Christian Rudeloff and Jana Kohnen
Airlines and corporate sustainability initiatives: Unrecognised value pp. 272-286 Downloads
Dixie Button, Doreen Mcgunagle, Laura Zizka and Patti Clark
Reconnoitring the comparative landscape of print and mobile media in Dubai pp. 287-300 Downloads
Suzanne L. Conner and Dennis Lee

Volume 11, issue 2, 2023

Editorial pp. 105-106 Downloads
Simon Beckett
TikTok as an influencer marketing channel for user acquisition pp. 107-114 Downloads
Amanda Allegrini
Unlocking sustainable e-commerce growth: The role of owned channels pp. 115-127 Downloads
Cian Agnew
How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies pp. 128-154 Downloads
Manvee Sharma
Trust as a competitive advantage pp. 155-163 Downloads
Simon Beyer
Curing pilotitis in digital marketing among life sciences companies pp. 164-175 Downloads
David Davidovic
The Michigan State Parks Photo Ambassadors programme: A case study pp. 176-189 Downloads
Stephanie M. Yancer
Influencers and their motivations to create content: A qualitative typology based on an international survey pp. 190-204 Downloads
Florian Haumer, Castulus Kolo, Alexander Roth and Rafael Schwarz

Volume 11, issue 1, 2023

Editorial pp. 5-6 Downloads
Simon Beckett
Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way pp. 7-19 Downloads
Elizabeth Charlesworth
Marketers should use social media to build trust in their brand, but they must know how to measure it pp. 20-29 Downloads
Charlotte Lander, Rachel Harris and Duarte Garrido
How Appian developed and delivered a successful business-to-business social media strategy pp. 30-42 Downloads
Ehsan Khodarahmi
A formula for success: How Formula One racing embraced digital and social media to engage fans pp. 43-59 Downloads
Natalie T. Wood and Janée N. Burkhalter
The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed pp. 60-68 Downloads
Jillian Robinson
Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing pp. 69-78 Downloads
Christian Rudeloff and Hamasa Amin
Digital marketing and misinformation: Why we need a new professional ethics to guide our practice pp. 79-88 Downloads
Jaigris Hodson
A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures pp. 89-100 Downloads
Shashank Hosahally and Arkadiusz Zaremba
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