Corporate blogging and virtual communities

Bradley Jobling

Journal of Digital & Social Media Marketing, 2013, vol. 1, issue 2, 182-191

Abstract: A well-defined blogging strategy that includes purpose, mission and goals should be the cornerstone of any social media programme or digital marketing initiative. Understanding and locating blogging communities and the influencers in them is important to promote readership and participation. This paper describes five strategy exercises required for a successful blogging programme.

Keywords: blogs; blogging; social media; digital marketing; marketing strategy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2013:v:1:i:2:p:182-191

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