What if your bakery behaved like a bank? Case study of Deutsche Bank

Carla Mouchbahani

Journal of Digital & Social Media Marketing, 2013, vol. 1, issue 3, 223-227

Abstract: Using a case study from Deutsche Bank Belgium, this paper describes how, by telling a true story and telling it well, it is possible to acquire customers through a YouTube campaign.

Keywords: Deutsche Bank; YouTube; banking; case; social; content; brand; online acquisition (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2013
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