Social media risk: Taming the tiger without stifling innovation

James Leavesley

Journal of Digital & Social Media Marketing, 2014, vol. 2, issue 1, 57-63

Abstract: ‘Social media’ is no longer just the latest buzzword or an experiment for cutting-edge marketing teams. The way customers are communicating is changing, with online conversations about the majority of organisations taking place right now. However, what is the potential impact on an organisation if something goes wrong? This paper looks at how to keep control of social media assets without stifling innovation and competitive advantage.

Keywords: social enterprise; social media risk management; social media management; social media security; social media governance; social media leadership (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2014
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