Thinking differently about Pinterest

Bob Gilbreath

Journal of Digital & Social Media Marketing, 2014, vol. 2, issue 2, 110-117

Abstract: Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. But only 27 per cent of Pinterest users claim to follow any brand on the platform, and most marketers are unsure of their approach. As Pinterest expands globally and launches its paid (Promoted Pins) model, the author discusses how to win on the platform.

Keywords: Pinterest; Pinterest research; content marketing; digital marketing; Pinterest marketing; content strategy; Pinterest for business (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2014
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