Unlocking the power of data under the new EU General Data Protection Regulation

Darren Verrian and Ardi Kolah
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Ardi Kolah: Founding Editor-in-Chief, Journal of Data Protection & Privacy, UK

Journal of Digital & Social Media Marketing, 2015, vol. 2, issue 4, 307-310

Abstract: The biggest regulatory change for all public, private and voluntary sector organisations and companies within the European Union since the beginning of the 21st century is the forthcoming EU General Data Protection Regulation. The next 24 months will entail major turmoil and upheaval for any organisation or company that is ill-prepared for changes in the way it collects, processes and uses customer transaction data. This will have significant consequences in terms of business continuity and reputational risk as well as future investor, shareholder and stakeholder confidence.

Keywords: EU General Data Protection Regulation; European Parliament; EU Council of Ministers; European Union; data protection; data breach; one-stop shop (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2015:v:2:i:4:p:307-310

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