Social media: The e-mail slayer?

Thai Randolph and Daniel Eno

Journal of Digital & Social Media Marketing, 2015, vol. 3, issue 1, 5-10

Abstract: With social media activity at an all-time high and new social platforms emerging constantly, many marketers may be questioning the viability of e-mail as a marketing channel, the value of their proprietary database, and the level of investment they should be making in e-mail versus social channels. This comment puts the two channels in the ring to see which packs a more powerful punch. The winner takes the title and a purse from your marketing and technology budget.

Keywords: social media; e-mail; CRM; digital marketing; audience activation; e-commerce; social monetisation (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/4817/download/ (application/pdf)
https://hstalks.com/article/4817/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2015:v:3:i:1:p:5-10

Access Statistics for this article

More articles in Journal of Digital & Social Media Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().