Here to stay or a thing of the past? A study into the perception of quick response codes

Monica B. Fine and Melissa N. Clark

Journal of Digital & Social Media Marketing, 2015, vol. 3, issue 2, 189-199

Abstract: Quick response (QR) codes are an increasingly popular form of two-dimensional barcode. First designed for the Japanese automotive industry, a growing number of firms and sales representatives around the world are now using QR codes as a channel to market their products/services to their customers’ mobile devices. This research investigates consumers’ perceptions of QR codes. The results suggest that incentives and exposure are the most important factors contributing to the consumer’s perception of QR codes.

Keywords: QR codes; mobile marketing; technology; smartphone; applications; promotions (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2015:v:3:i:2:p:189-199

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