Prevent, plan, manage: Social media strategy for crisis communications

Grant Fuller

Journal of Digital & Social Media Marketing, 2016, vol. 4, issue 3, 243-250

Abstract: The world has changed dramatically in the past decade, and communications professionals faced with a crisis must adapt to the new realities of social media. A digital-first mentality is central to crisis communications in 2016. This paper discusses several social media case studies from around the world and offers a variety of strategic recommendations for effective crisis management.

Keywords: crisis communications; crisis strategy; rapid response; public relations; social media; task force (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2016:v:4:i:3:p:243-250

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