Visual content can save organic social media

Patrick Miner

Journal of Digital & Social Media Marketing, 2017, vol. 4, issue 4, 364-373

Abstract: One of the toughest challenges for social media today is the conflict between organic and paid dissemination of content. This article suggests that high-quality visual content can help save the organic side. With the rise of visually-focused social media platforms like Instagram, Pinterest and Snapchat, visual content is becoming more important each day. What does this mean for users? What does it mean for older platforms like Facebook, Twitter and YouTube? And what about the marketers using these platforms to reach the public?

Keywords: social media strategy; visual content; media; photography; video; organic (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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