Turbo-boost success with a supercharged framework for strategic visioning

Sarah Weise and Carrie-Ann Barrow

Journal of Digital & Social Media Marketing, 2017, vol. 5, issue 2, 153-174

Abstract: There is an epidemic among digital marketing and user experience (UX) projects. Remarkably talented digital marketers, design thinkers and UX professionals — in an effort to power into customer research and wireframes and recommendations — are skipping a crucial first step: visioning. A carefully crafted vision is at the heart of every successful business, project, website and product. Painting a picture of the value you offer, who you serve, and what impact looks like to you is a foundational step toward designing better, faster, more meaningful experiences, while making business decisions that align with your essential values and company direction. Strategic visioning gives companies the space to brainstorm and refine goals, and articulate impact in no uncertain terms. This paper will introduce the turbo-boost visioning methodology, a new lean process for collaborative discovery. By following the step-by-step approach outlined in this paper, your team will — at lightning speed — create a unique compass to guide future business or product decisions and build experiences that stick.

Keywords: visioning; strategic planning; service design; user experience (UX); customer experience (CX); organisational change management (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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