Accessibility research study: Humanising the need for inclusive design

Monica Reha, David Sloan and Sarah Horton

Journal of Digital & Social Media Marketing, 2017, vol. 5, issue 3, 246-254

Abstract: This paper describes how Wells Fargo and the Paciello Group planned, executed and achieved relevant results from an in-depth research study conducted using participants with disabilities, who use assistive technology to access digital tools and content. Study logistics, findings, and utilisation of the results and participants' stories are explained in detail.

Keywords: accessibility; user research; disability; assistive technology; inclusive design (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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