Best practices for producing stories on Instagram

Erica Nardello

Journal of Digital & Social Media Marketing, 2017, vol. 5, issue 4, 332-340

Abstract: Seven years and 700 million users after launching, Instagram’s latest product offering poses unique opportunities and challenges for brands. From creative and content strategies to live-streaming options to new advertising opportunities, Instagram Stories provides brands with unique ways to innovate and make an impact on both their businesses and their audiences.

Keywords: social media; social media strategy; Instagram; Instagram Stories; content strategy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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