Six-step method for healthcare social media storytelling

Mariah Obiedzinski

Journal of Digital & Social Media Marketing, 2018, vol. 6, issue 1, 40-47

Abstract: Healthcare organisations can strike a balance between achieving business goals and sharing audience-relevant stories by implementing social media storytelling. When executed properly, this six-step storytelling strategy will improve patient acquisition and retention over time and solidify the organisation’s reputation as a thought leader and expert. This paper outlines strategies to create meaningful connections with social media audiences by sharing educational, entertaining and relevant stories. The social media landscape is constantly changing, much like the informational needs and wants of a brand’s target audiences at any given time. To harness the full communication potential of social media platforms, organisations must share unique, authentic stories that grab and keep people’s interest while providing solutions to their problems and answering their questions. This six-step strategy to social media storytelling can help marketers create relevant and engaging content and publish more quickly.

Keywords: content marketing; storytelling; social media; integrated digital strategy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2018:v:6:i:1:p:40-47

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