Diagnosing the reason for a website’s loss in traffic

Marie Haynes

Journal of Digital & Social Media Marketing, 2019, vol. 6, issue 4, 312-322

Abstract: This paper discusses many of the possible reasons for a website’s traffic to decrease, including Google algorithm changes, technical issues and competitor improvements. Once the problem has been diagnosed, it is usually possible to reverse the issue. However, Google is continually getting better at surfacing the most helpful and most authoritative websites, meaning that recovery can be difficult in some cases.

Keywords: Google algorithm updates; traffic drops; Google traffic; search traffic; SEO site audit (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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