‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers

Kieley Taylor

Journal of Digital & Social Media Marketing, 2019, vol. 7, issue 1, 28-34

Abstract: In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not only the most desirable consumer demographics, but how to reach them where they live: on the most popular social platforms and the mobile devices used to access them.

Keywords: social media; content; influencers; mobile (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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