A multichannel, newsroom approach to communicating the weather

Sarah Fysh and Ross Middleham
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Sarah Fysh: Head of Content and Syndication, Met Office
Ross Middleham: Content & Social Lead, Met Office

Journal of Digital & Social Media Marketing, 2019, vol. 7, issue 3, 209-224

Abstract: This paper provides a case study on how the Met Office has adopted a multichannel, editorial approach to content production and social media. Describing the processes used and taking each channel in turn, the paper details how the Met Office communicates weather information to the public 24 hours a day, 365 days of the year. The paper concludes with a number of tips and key takeaways summarising the learnings gained by the Met Office.

Keywords: social media; multichannel; Met Office; content production; content; video; Twitter; Instagram (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:209-224

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