A marketer’s guide to voice: Why your brand needs to start speaking

Nick Myers, Susan Westwater and Scot Westwater
Additional contact information
Nick Myers: RedFox AI
Susan Westwater: Pragmatic Digital, UK
Scot Westwater: Pragmatic Digital

Journal of Digital & Social Media Marketing, 2019, vol. 7, issue 3, 225-233

Abstract: Marketers must be permanently on the lookout for new tools and technologies to help promote their brand to the people that matter most. Voice technology offers a direct one-to-one engagement and feedback loop unlike anything that has been before. This paper guides interested marketers through the growing world of voice to understand why voice matters, why brands need to start investing in the technology today, who is adopting the technology and how the technology works. It also describes some simple steps to begin developing a content strategy around the next primary user interface.

Keywords: voice-first marketing; voice assistant technology; content strategy; innovative technology; voice search; Alexa (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:225-233

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