Influencer marketing: How to run successful and authentic video campaigns with creators

Louise Peres
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Louise Peres: Amino Apps, USA

Journal of Digital & Social Media Marketing, 2020, vol. 7, issue 4, 314-320

Abstract: This article presents Amino Apps’ approach to influencer marketing, sharing its strategy on working with independent content creators on paid YouTube collaborations. The paper describes YouTube’s power as a marketing and community platform and highlights the benefits of betting on creators’ endorsements versus traditional, scripted advertising. Finally, it showcases Amino’s six best practices for creating effective video campaigns with influencers. These best practices can help businesses, both large and small, achieve a number of marketing objectives — from brand awareness and increasing sales to user acquisition and retention.

Keywords: influencer marketing; creators; YouTube; social media marketing; online video (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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