The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing

Jason Carlton
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Jason Carlton: Intermountain Healthcare, USA

Journal of Digital & Social Media Marketing, 2020, vol. 8, issue 2, 108-115

Abstract: A well-told story engages people in experiences that are shared, even if the story is simply being recounted by a third-party. Simply put, stories bring people together. This article draws on the author’s experience of having his heart kick-started to illustrate how, as marketers, the ability to tell meaningful and captivating stories can make the difference between success and failure.

Keywords: storytelling; marketing; healthcare; people; stories (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2020:v:8:i:2:p:108-115

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