How agencies are adapting during the COVID-19 pandemic

Marco Giuliani and Xenia Muntean
Additional contact information
Marco Giuliani: Planable, USA
Xenia Muntean: Planable, USA

Journal of Digital & Social Media Marketing, 2021, vol. 9, issue 1, 13-21

Abstract: The impact of COVID-19 has been felt by agencies, big and small, worldwide. The advent of the ongoing pandemic saw many agencies scrambling for new ways of working, as non-essential businesses closed down and workers around the world bunkered down in their homes. While much ink has been spilled on the impact that COVID-19 has had on agencies, little research has been conducted into how agencies are adapting to it. Teams have replaced meeting halls with Zoom calls and water cooler chit-chat with online, socially distanced team-building exercises. This paper explores how agencies have been affected by COVID-19, the implications, and various ways of adapting to the new economic landscape.

Keywords: COVID-19; agencies; marketing; digital media; advertising (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/6398/download/ (application/pdf)
https://hstalks.com/article/6398/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2021:v:9:i:1:p:13-21

Access Statistics for this article

More articles in Journal of Digital & Social Media Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().