Digital engagement strategies in a pandemic

Seanice Lojede
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Seanice Lojede: Blu Flamingo Digital HQ, 1st Floor Eagle Canyon Office Park, Johannesburg 2195, South Africa

Journal of Digital & Social Media Marketing, 2021, vol. 9, issue 2, 160-168

Abstract: This paper discusses Blu Flamingo Digital’s approach to digital marketing in a pandemic, examining the trends that have emerged and how the ecosystem has changed, along with solutions to mitigate the risk of not understanding how these developments are affecting consumer behaviour. More than anything else, however, the paper stresses the importance of flexibility, that is learning to adapt to an evolving situation without losing sight of one’s original goals.

Keywords: new normal; digital marketing strategies; pandemic; digital strategy; new media; e-commerce; PPC; digital engagement strategies; SEO; CRO; search terms; mobile traffic (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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